How to Increase Restaurant Prices without Losing Customers

Posted by Laura Mayhew  | February 10, 2015 at 11:17 AM

As a restaurant owner, raising prices is one of the toughest decisions you will ever make. Is now the right time? How much should I raise prices? How many customers will I lose? How can I soften the blow? The following suggestions will help keep your bottom line healthy—without jeopardizing the success of your business.

Keep increases as modest as possible

Don’t raise the price of every meal by a few dollars across the board. Take time to analyze your financial situation, and choose how best to apply increases. Customers recognize that you add value to their lives; it is in their best interest for you to remain profitable. If your prices increases are both modest and valid, the transition should be relatively easy.

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Topics: Business Management

7 Local SEO Tips for Small Restaurants

Posted by Laura Mayhew  | February 6, 2015 at 4:11 PM

For small restaurant owners, having a useful web site should be a main focus of your marketing strategy. Make it easy for new customers find your restaurant—and keep current customers up-to-date on what’s new.

Improving local SEO will rank your site higher in search results. These seven tips will help you get started.

  1. Create a local Places page: As we mentioned in a post earlier this week, your first—most important—step is getting your restaurant registered with Google and other search engines. Places pages are the best way to target the customers you seek. Google and Yahoo! are the biggest and baddest.
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Topics: Business Management

How to Get Your Restaurant Listed on Google & Yahoo!

Posted by Safiya Samms  | February 5, 2015 at 5:04 PM

When a customer wants something great to eat, they search for the food they want and hope a local restaurant can help—whether it be a yummy falafel stand, an outstanding pizza joint, or a burrito shack. When on-the-go, consumers whip out their smartphones to look up keywords that match their needs.

How can you make sure consumers pick your restaurant—not one farther away? By adding your business to search engine Places listings.

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Leaf Hosts Android Wear Hackathon Event

Posted by Ann-Marie Tingley  | January 29, 2015 at 10:26 AM

Leaf HQ recently hosted pitches for an Android Wear Hackathon event co-organized by Boston Google Developer's Group and Boston Android. Android Wear includes smartwatches and other wearables operating on the Android platform. They pair with mobile phones, and can also download apps from the Google PlayStore.

More than 120 developers established teams, pitched ideas, and started coding. The event concluded the following day at Google, with 59 competitors submitting 17 projects.

And the winners are (drum roll, please!):

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Topics: Leaf Events, Leaf News

What Can a Tablet POS do for Your Business?

Posted by The Leaf Staff  | January 27, 2015 at 12:40 PM

Find out today! Leaf is pleased to introduce our new ebook: “What Can a Tablet POS do for Your Business.” Chock-full of valuable tips about how tablet point of sale systems can provide tremendous benefits for your restaurant, this ebook is the result of hours of customer interviews and industry research.

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Topics: Point Of Sale, Business Management

Gift Cards: Accrual vs. Cash-based Accounting

Posted by The Leaf Staff  | January 21, 2015 at 1:00 PM

Cash and accrual are two commonly accepted methods for keeping your company's books. It's important to know the difference between the two when it comes to accounting for issued gift cards and sales in your Leaf Home exports.

Accrual-based accounting

Accrual-based accounting tracks a sale the day a client purchases something from your business. With this type of accounting, purchases made on account or with a gift card should be counted on the day the client redeems the gift card for goods or services at the business - not when someone buys the gift card itself.

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Topics: Point Of Sale, Business Management, Leaf POS: Tips and Tricks

3 Achievable Small Business Resolutions for 2015

Posted by Laura Mayhew  | January 13, 2015 at 10:38 AM

Stop swearing. Quit biting your nails. Put down the chocolate ice cream. Get your butt off the couch.

This post won’t help you accomplish these goals, but it will share three easy resolutions that can help merchants improve operations.

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Topics: Business Management

Mobile Payments Resolutions for 2015

Posted by The Leaf Staff  | January 10, 2015 at 9:29 AM

At Leaf, we strive to constantly improve both the consumer and merchant experience—to continually advance how Leaf POS delivers an optimal experience between small businesses and their customers.

In 2015, Leaf will evolve into more than just an easy-to-install-and-use tablet POS system. As more and more apps get added to our platform, our ability to help small businesses grow will expand well beyond the tablet. As such, we are pleased to offer our 2015 New Year’s Resolutions for 2015.

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Topics: Financial Technology, Business Management

8 Critical Traits of Front Line Employees

Posted by Laura Mayhew  | January 6, 2015 at 2:34 PM

When customers walk through your door, the “customer engagement” button gets switched to ON. Your front line staff is trained to greet all customers and ask if they need help. Nowadays, that’s expected.

But how can you exceed expectations? By hiring people who have the following traits—in abundance.

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Topics: Financial Technology, Business Management

6 Small Business Marketing Trends for 2015

Posted by Laura Mayhew  | December 19, 2014 at 11:18 AM

It’s time for small businesses to start thinking about how they can maximize their marketing efforts for 2015. Following are six trends that will improve your ability to attract (and retain!) new customers in the coming year.

Content marketing will become even more critical

Content marketing involves creating and publishing relevant and valuable content to attract (and retain) customers. All small businesses should focus on content marketing in 2015; there are no two ways around it.

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Topics: Business Management

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